Evolving from PLG to Product-Led Sales with Lisa Schrumpf (Intercom) скачать в хорошем качестве

Evolving from PLG to Product-Led Sales with Lisa Schrumpf (Intercom)

Lisa Schrumpf, SVP of Global Sales at Intercom, talks us through how she navigated the change from PLG to PLS. We covered a ton of ground in our conversation, including the step-by-step process she followed, how she built executive buy-in, and how she navigated dividing leads between sales and growth marketing. I can’t wait to share all of the incredible learnings with you below. ABOUT LISA Lisa Schrumpf has spent the past twenty years exploring her love of technology. She’s held leadership roles at IBM, SAP, DataStax, and is currently Senior Vice President for Global Sales at Intercom. In this role, Lisa is responsible for core sales, partnerships, sales development, and enablement. She is focused on working closely with clients to create the best customer service experience. With over 20 years of industry experience, Lisa has a record of creating positive impact with companies of all sizes.