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Pharma digitalisation and transformation of HCP engagement with KAMs

At Veeva Commercial Summit late 2024, web editor Nicole Raleigh spoke with Veeva Systems’ president of Europe, Chris Moore, for a discursive dive into the life sciences during the year. From pharma transformation and innovation as industry continues to shift towards digitalisation and a far stronger focus on patient centricity, the conversation also touched upon pricing and access and more agile operating models, too. In addition to the ever-growing importance of AI and partnering, to what Key Account Management can bring to HCP engagement – the discussion concludes on notes of personalisation and an overview of the summit, too. Watch for these highlights, and if you missed previous such conversations, catch up here: on HCP access, the R&D and Quality Summit, and closed loop marketing and connectivity.