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Marketing and branding play pivotal roles in shaping the success of a business. At its core, marketing is the art of connecting with your audience, conveying your unique value proposition, and compelling them to engage with your products or services. Simultaneously, branding goes beyond mere recognition; it encapsulates the essence of your business – its values, mission, and the promise it delivers. A well-crafted brand is a powerful asset, fostering trust and loyalty among consumers. In this episode, our Guest Derek Peterson discusses his entrepreneurial journey, highlighting how he strategically developed his business by building a strong brand through effective marketing strategies. Derek CEO of Adapt Media Agency, specializes in marketing for Real Estate Syndication and Health Industries. His expertise includes crafting brands and marketing systems for over 800 companies, resulting in over $35 Billion in Assets Under Management in Real Estate Syndication and millions in sales for health and wellness clients. In this episode, we discussed: Tips for starting your capital-raising brand The power of niching down to grow your business How to build a strong brand Finding your ideal client avatar CONNECT WITH DEREK PETERSON Direct: 980-890-6444 Website: adaptmediaagency.com Email: [email protected] CONNECT WITH JONATHAN To connect with Jonathan, you can send an email to [email protected] or schedule a time to chat.