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In this Shop Talk, Rick sites down with Jacob Edwards from Jakprints and IndieMerch, Alex Phelan from Merchadise, and Nick Buettner from ISW for a wide-ranging, no-filter discussion about where this industry is headed — and how fast. They dig into: The real drivers behind on-demand production and how “produce on demand” is changing shop economics. Why software, automation, and AI are now the bottlenecks — not presses or dryers. How DTF, sublimation, and pigment printing are reshaping what’s possible. The coming shift from “garment decoration” to “garment decorators” — and how smaller, smarter shops are thriving. Why handmade, hand-drawn, and screen-printed work still matter (and always will). From $13K Epson DTF units to robotic sewing, “shop-in-a-box” systems, AI-assisted design, and the ongoing war between analog craft and digital convenience — this one covers it all with equal parts insight, laughter, and reality check. 🎥 Watch, learn, argue, or heckle — it’s Shop Talks, after all. Free education, straight talk, no fluff. Shop Talk is a creation of the Ink Kitchen, brought to you by @impressions_group 👉 More videos, interviews, and industry insights at inkkitchen.com and on the Ink Kitchen YouTube channel. #InkKitchen #ShopTalks #ScreenPrinting #DTF #GarmentDecoration #PrintOnDemand #AIinPrinting #ApparelIndustry #Decorators