Case Study - True ID Card (Buzzman) скачать в хорошем качестве

Case Study - True ID Card (Buzzman)

By exploring the deep and personal relationship that under-25s have with their identity, NYXpm uncovered a fresh perspective on the makeup category as a whole. While makeup is often seen as a way to cover up, the research revealed something very different: 64% of makeup users under 25 — and 74% of NYXpm consumers — say they actually feel more themselves when wearing makeup. This powerful insight inspired the “True ID Card” campaign, which went viral, delivered NYXpm’s highest-ever reach and engagement, significantly boosted key brand metrics, and helped drive the strongest commercial results in the brand’s history.