The Truth About AI In Hotel Sales скачать в хорошем качестве

The Truth About AI In Hotel Sales

1. Why is AI such a hot-button issue in hotel sales right now? 2. Why do so many hotel teams misunderstand what AI is (and isn’t)? 3. How should hotel sellers actually use AI to win more business—not just look “modern”? Guests: Celeste Berke, Sales on Tap Cory Falter, Lure Agency _______________________________________ Episode Description In this Sales on Tap session, Cory Falter and Celeste Berke Knisely are joined by two Directors of Sales in the trenches: Kyoko Cameron (Coeur d’Alene Resort) and Zoella Ramos (DoubleTree Denver Cherry Creek). They break down how hotels are using AI right now for RFP research, prospecting, and filling need dates — plus the big questions around authenticity, security, and whether planners are already using AI to shortlist venues. 100-Word Summary Cory Falter and Celeste Berke Knisely discuss AI in hotel sales with Directors of Sales Kyoko Cameron and Zoella Ramos. They share real use cases: researching groups when RFPs are blank, building prospect lists based on top accounts, and targeting need dates faster. The group addresses common fears like sounding inauthentic, data security, and lack of leadership guidance. They agree AI won’t replace hotel sellers, but it will reduce admin work and help teams spend more time building relationships and hunting new business. Cory explains how hotels can get shortlisted by AI with stronger credibility signals online. Timestamps and Key Segments 00:00 – Welcome + who’s here 01:40 – Why AI is blowing up in hotel sales 05:45 – What’s changed: fear → familiarity 08:40 – The risks: authenticity + security + policies 12:25 – Are planners using AI? Rate-checking and shortlists 18:40 – Can AI replace sellers? Nope — but it changes the job 23:15 – Biggest wins: less admin, better prioritization 28:10 – Best AI use cases for sellers (RFP intel + prospecting) 33:10 – Prospecting goals vs real outcomes and incentives 40:10 – How to get your hotel shortlisted by AI 46:45 – Free “need date” prompt + what’s next Ending Summary and Key Takeaways AI is your sales assistant, not your replacement. Use it to get prepared faster, target smarter, and show up earlier in the buying journey. Key Takeaways Use AI to research groups fast when RFPs are thin Build “lookalike” target lists from your best accounts Keep your voice: AI should support, not sound robotic Planners are already using AI to compare rates and shortlist Hotels need stronger credibility online: case studies, FAQs, team visibility, and proof Expect a shift from tracking activity to rewarding self-generated revenue Use the “need date” prompt to build a real 90-day plan, not a hope-and-pray strategy _______________________________________ ⚡️ About Sales on Tap Sales on Tap is where hotel sellers get the daily edge to build pipeline, beat ghosting, and close faster. No outdated scripts. No waiting on RFPs. Just modern, bite-sized training that turns “order takers” into pipeline makers. Built by hospitality pros who’ve lived the grind — Celeste Berke, Cory Falter and Susan Tucker — Sales on Tap delivers real-world tactics, weekly challenges, and a community that actually gives a damn about revenue. 💥 Tap in. Train smarter. Sell louder. 👉 www.salesontap.community