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Institutions have the best intentions to create a thoughtful and thorough admissions process. However, between deadlines, documents, events, meetings, travel, etc., the college search process can become unwieldy for prospective students and their families. 🤯 So, how can you best support them? Find out in this episode of For Your Institution Live episode with special guests Liz Gross, Ph.D. Gross and Dayana Kibilds. Dr. Liz Gross is the founder and CEO of Campus Sonar and specializes in creating entrepreneurial social media strategies in higher education and empowering others. Dayana Kibilds is a strategy director at Ologie, specializing in enrollment marketing and management, content strategy, stakeholder collaboration, and email communications. The two will join us to identify barriers in the admissions process, pain points for students and their families, and the role of social media in higher ed today.