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About the Guest(s): Annabelle Herd is the CEO of ARIA (Australian Recording Industry Association) and PPCA (Phonographic Performance Company of Australia). With a robust background in the music industry, Annabelle has dedicated her career to advocating for Australian artists and promoting local music. Under her leadership, ARIA has focused on strengthening the relationship between the music and radio industries, emphasising the importance of local content and community connection. Annabelle has also contributed to critical discussions around regulatory practices affecting the music industry, highlighting the need for a dialogue around local quotas and the representation of Australian music on radio. Episode Summary: In this episode of The Quarter Hour, host Wade sits down with Annabelle Herd, the CEO of ARIA, to discuss the vital intersection between music and radio in Australia. The conversation highlights how radio not only influences music consumption but also plays a key role in uplifting local talent. Annabelle provides insights into the current state of the Australian music industry, particularly concerning the commercial radio sector’s responsibility to support local artists. Throughout the episode, Annabelle underscores the need for collaboration between the music and radio industries to create a level playing field that benefits Australian artists. She discusses recent reviews conducted by the ACMA regarding radio codes of practice, expressing a desire for more actionable outcomes supporting local music quotas. The dialogue is enriched with practical advice for radio programmers on how to better integrate Australian music into their playlists while navigating commercial challenges. Key Takeaways: • The Essential Partnership: The relationship between the music industry and commercial radio is rooted in mutual support and the promotion of Australian culture. • Importance of Local Content: Annabelle stresses the significance of enforcing local music quotas to ensure Australian stories and voices are represented on-air. • Navigating Regulatory Challenges: Discussions surrounding the ACMA's practices reveal a need for adaptive measures without compromising on local music representation. • Leveraging Streaming Trends: The evolving music consumption landscape requires collaboration with streaming platforms to effectively promote Australian music. • Engagement with Local Talent: Radio programmers and stations are encouraged to prioritize local artists, fostering authenticity and connection within their communities. Notable Quotes: 1. "Music needs radio, and radio needs music." 2. "If you have spectrum, which is a valuable public resource… there is a responsibility there." 3. "The importance of the quota is it puts everyone on a level playing field." 4. "Repetition is so important… familiarize yourself with what's happening in local music." 5. "Radio drives streaming and vice versa; the ecosystem as a whole is really important." Listen to the full episode to discover how the Australian music landscape is evolving and how all stakeholders can contribute to a thriving local scene. Become a P1 of The Quarter Hour today and get access to exclusive episodes, merch, and our WhatsApp group talking all things radio from around the world. Just go to https://www.thequarterhour.com/ - it's free for the first month!