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Learn more: https://www.beetu.be/ Connect on LinkedIn: / davidellisgrowth _________ Why do people pay $500+ for sneakers with scuffs and holes? And what can B2B companies learn from Golden Goose’s ability to sell “damaged” shoes that routinely sell out? In this video, I break down the real reason people buyand how the same psychology drives success in B2B (using examples of Notion, Gong, Basecamp) . You’ll learn why some agencies charge double, why certain brands win deals effortlessly, and how to build a message that makes clients choose you without price shopping. We also unpack a simple 3-part framework to define your brand. If you want to attract higher-quality clients, raise your prices, and make your marketing finally click, this breakdown will help you build the brand perception that makes growth feel effortless. 0:00 Why People Pay $500 for this shoe & what B2B can learn from this? 0:28 The Real Reason Why People Buy 3:00 Brand = Market Perception 4:33 What is a Brand, Really? 9:47 Real-World B2B Brand Examples 15:05 The After State: What Brand Unlocks 17:27 Final Takeaway