Stock Photo Vs. Authenticity скачать в хорошем качестве

Stock Photo Vs. Authenticity

Stock Photos vs. Custom Photos – Does It Make a Difference? Here’s a simple truth: people want to do business with real people, not stock photos. Yes, paying for custom brand photography is going to be more expensive than going to Shutterstock and purchasing a sale bundle of ten cookie-cutter placeholder photos. But here’s the reality: if your website is filled with a bunch of stock photography, your customer is going to know. And not only does stock photography communicate a degree of insincerity to your customers, but it creates unease and a sense of confusion about your business overall. Don’t Prioritize Convenience Over Clarity When a customer lands on a business homepage that’s filled with images of unknown people, they don't have any idea who they are dealing with. Even more embarrassing: your website is using popular placeholder photos that are actively being featured on other websites – maybe even by your competition! Here is the main reason why investing in custom brand photography is better for your business and can lead to more sales long-term. In a Highly Curated Age, Authenticity is Everything For the last five years, I have been on my own personal crusade against stock photography. Stock photography is great because it can fill the gaps for areas that you really don't have images for – but if your website is filled with nothing but stock photos that you went out and bought, it simply doesn't ring true. Maybe your customers can’t immediately put their finger on it, but your website will feel cold and unfamiliar. And people don’t buy from websites that feel cold and unfamiliar. With stock photos, you're missing the key element of authenticity that can help propel your messaging from something that's a little inorganic, a little bit robotic, to something that's truly exceptional. In this day and age, it’s deeply important to deliver authentic messages – and having stock photography is the exact opposite of an authentic message. If you want a website that reflects the importance of what your business is doing, it’s time to invest in custom photography to elevate your brand. Goalpost Group specializes in helping businesses just like yours find their voice and communicate clearly with their target audience. Schedule a consultation today and discover what’s possible when authenticity is in the driver’s seat of your brand.