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Increasing Improved Seed Adoption in the Global South

International Section Virtual Track Session July 11, 2025 9:00 am - 10:20 am Central Smallholder farmers throughout the globe often fail to adopt improved varieties, despite the productivity benefits from doing so. In this session, we explore different strategies to promote adoption of improved varieties, and factors that may determine the effectiveness of such strategies, across various regions. This will include results from a systematic review of interventions to increase improved variety adoption in the Global South, and case studies that explore the importance of peer networks, quality certification, and having varieties that match producer's needs for improved seed adoption in India, Kenya, and Costa Rica respectively. Organizer: Carly Trachtman Presentation: Strategies to Increase Varietal Adoption in the Global South Speaker: Berber Kramer Presentation: Innovation and Technological Mismatch Speaker: Sergio Puerto Presentation: Role of Social Structure in Agr. Technology Diffusion Speaker: Manaswini Rao Presentation: Can informed buyers improve goods quality? Speaker: Eric Hsu