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In this episode of Product Unplugged, Mike Belsito sits down with Don Pawlowski, co-founder and Chief Product Officer of Streamline. Together, they explore the messy, exhilarating early stages of building a startup. From forming the founding team to tackling onboarding friction head-on, Don offers a candid look at what it really takes to move fast, learn faster, and iterate with purpose. Featured Links Streamline – Discover what to watch and where Pendo – The software experience platform Mind the Product – The home for product people Chapters 0:00 – Intro and sponsor message 0:30 – Guest introduction: Don Pawlowski of Streamline 1:20 – What is Streamline and what problem does it solve? 4:00 – Don’s origin story and why he joined the startup 6:30 – Early MVP and team formation 8:40 – The onboarding “oh no” moment 11:20 – Realising friction in user signups 13:30 – Iterating with startup quizzes and social logins 15:20 – Balancing speed, priorities, and perfection 18:00 – Lessons learned and trade-offs 21:00 – Retention, virality, and what's next for Streamline 24:00 – Final thoughts: experiment boldly 25:00 – Where to find Streamline Key Takeaways — Onboarding insights are gold: Don’s realisation that only 40% of users were creating accounts led to critical changes, including value-focused onboarding flows and adding Apple login—raising conversion to nearly 70%. — Startup chaos requires ruthless prioritisation: Early-stage product development demands a tight focus. Don emphasises picking just a few hypotheses to validate quickly and efficiently. — Don’t delay shipping for perfection: Even seasoned product leaders miss obvious things under pressure. Learning from usage and adapting is more valuable than launching “complete”. — Speed and creativity are your best assets: At the early stages, especially with limited resources, being nimble and imaginative trumps exhaustive roadmaps. — Retention and virality are next: After tackling onboarding and acquisition, the Streamline team is now focused on turning early adopters into loyal users and natural advocates.