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What is the legal market? Do you know what the figures 730, 490, 3 times and 0.2% stand for in the legal market? One of the reasons to understand the “more for less” pressure. - - - This video is for all lawyers and non-lawyers interested to learn more about the mechanics, management topics and other areas related to the legal market (e.g., partners and associates of law firms, general counsel and in-house counsel of legal departments, alternative legal services providers, public administration, executives, managers, operations manager). This video is part of the “B1 series” – a series of short videos explaining with only one slide each a topic relating to legal management issues, the legal market and the operational management of a law firm or a legal department (e.g., trends, strategy, business model, customer orientation, business development, leadership, risk and crisis management, legal procurement, legal tech). Prof. Dr. Bruno Mascello, LL.M. (NYU) is attorney at law and adjunct professor of business law and legal management at the University of St.Gallen, Switzerland. He lectures at universities, speaks at conferences and researches and publishes about various topics at the intersection of law and management. (B1-S2)