How Crocs Cracked China’s Gen Z Market | Lessons for Global Brands скачать в хорошем качестве

How Crocs Cracked China’s Gen Z Market | Lessons for Global Brands

China’s market is challenging for global brands—but some are winning big. While Nike struggles, Crocs is thriving, growing over 30% in China by connecting with Gen Z through culture, customization, and local collaborations. In this video, we break down how Crocs adapted its branding, leveraged social media, and collaborated with designers and local influencers to capture the hearts of China’s young consumers. Plus, see how brands can use AI-driven insights from Xena Intelligence to understand consumer trends, make smarter decisions, and scale globally. If you’re a brand looking to expand internationally, this is a must-watch. ✅ What you’ll learn in this video: How Crocs localized their messaging for China’s Gen Z The power of customization and community in brand success Lessons from top F&B brands like KFC & McDonald’s in China How AI insights can help brands spot trends that truly matter Connect with Xena Intelligence: Website: https://xenaintelligence.com #Crocs #GenZMarketing #ChinaMarket #GlobalBrands #XenaIntelligence #BrandStrategy #MarketingInsights #ConsumerTrends #BusinessGrowth #Localization #EcommerceStrategy #AIForBusiness