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Join Brian Applegarth as he unveils the success story behind the Visit Oakland Cannabis Trail at the 2023 Destination's International Advocacy Summit. This case study highlights the trail's achievements, including a 2023 Clio Award and recognition among the top three Special Projects at the US Travel ESTO Awards. Dive into the creation, stakeholder engagement, and cultural impact of this pioneering project. Learn how it prioritizes equity, supports those impacted by the War on Drugs, and integrates restorative justice, marking a significant milestone in destination marketing for cannabis tourism. Chapters: 00:00:00 - Oakland Cannabis Trail Creation 00:00:12 - Stakeholder Engagement 00:00:18 - Brand Integration 00:00:25 - FAQs & NOA 00:00:32 - Cultural Landmarks & Equity 00:00:39 - Equity License Importance 00:00:46 - War on Drugs Impact 00:00:53 - Restorative Justice Efforts 00:01:00 - First Equity Licensed Shop 00:01:12 - Travel Insights Connect with Brian Applegarth: Website: http://brianapplegarth.com Instagram: / briancapplegarth LinkedIn: / brian-applegarth #cannabistravel #cannabistourism #BrianApplegarth #DestinationMarketing #AdvocacySummit2023 #OaklandCannabisTrail #EquityInCannabis