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End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.co... Architect Dave Pollard started LivCo in 2012 to provide quality design to suburban homeowners, but with some twists to the traditional architectural services model. Following on the heels of his graduate thesis work stating “to make architecture more accessible, it’s time we stop trying to re-design the building systems, and architects lead the charge in re-thinking the design systems.” This evolved into his design-build model which allows simplified deliverables and a fully integrated and accountable team to deliver “the project”. LivCo has won numerous awards including fourteen Chicago Remodeling Excellence Awards, four regional remodeling excellence awards, Home of the Year Award, Contractor of the Year Award, five consecutive years Houzz Best in Service, Remodeling Big50, and in 2018, Dave was on ProRemodelers 40 under 40 list. In today's episode, Dave takes us behind the scene of his design-build business model. 00:00 Intro 02:15 Why Traditional Architecture Firms Are Doomed 02:45 From $60K Design Fees to $6K Solutions That Work 04:00 The Design-Build Model That Changed Everything 05:30 Why I Left My Dream Job at Optima in 2008 07:00 The Graduate School Gamble That Paid Off 08:30 How Remodeling Became More Profitable Than Commercial 10:00 The 10% Cost Increase That Transforms Projects 11:40 Why I Initially Gave Design Away for Free 12:30 The $2.5K-$8.5K Fee Structure That Works 14:00 How Construction Profits Fund Design Operations 15:00 The 9-Person Team Behind Every Project 16:00 Why Our "Meat Grinder" Role Is Critical 17:00 From Skeleton Plans to Bulletproof Systems 18:00 Our Best Quarter Ever (Then Everything Changed) 19:00 The Growth System Finally Paying Off