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McClelland's theory proposes that three acquired needs drive human motivation: Need for Achievement: Desire to excel, set goals, and perform better than others. Need for Affiliation: Desire for close relationships, connection, and social acceptance. Need for Power: Desire to influence others, take control, and make a difference. Key points: These needs are learned through life experiences and social interactions. Individuals have varying intensities of each need, often with one dominant motivator. Understanding someone's dominant need can help tailor motivation strategies and roles. Applications: Leadership: Identifying high achievers or leaders with a strong power need. Teamwork: Forming diverse teams with complementary needs. Motivation: Tailoring rewards and responsibilities to individual needs.