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Learn to extract actionable insights from customer service data using Snowflake Cortex AI SQL. Join Snowflake's Jame Cha-Earley in this hands-on lab where you'll create workflows that process real customer data across multiple formats: voice calls, PDF knowledge articles, chat logs, and support tickets to surface intelligence for both customers and support agents. You'll leverage Cortex AI SQL functions for transcription, document parsing, classification, and entity extraction to uncover actionable insights from multimodal data. The lab progresses from foundational workflows to sophisticated pipelines that aggregate intelligence across data types. By the end, you'll have practical knowledge to apply Snowflake Cortex AI SQL to your own customer service analytics projects. Find out more about AI pipeline automation here: 👉 https://www.snowflake.com/en/develope... Subscribe to this channel for more great content! 👉 http://www.snowflake.com/YTsubscribe/ Click here to start your 30-day free Snowflake trial, which includes $400 worth of free usage: 👉 https://snowflake.com/youtube-dev-trial Explore sample code, download tools, and connect with peers: 👉 https://developers.snowflake.com/ #Snowflake #AIDataCloud #AI #GenAI #ArtificialIntelligence #aiagents #howto #sql #dataanalytics