Brand Management: Growing Brands and brand identity скачать в хорошем качестве

Brand Management: Growing Brands and brand identity

brand management Get the full course at a special price https://www.udemy.com/build-successfu... Get our full Marketing Strategy Academy https://www.oxfordlearninglab.com/p/m... Effective brand strategy necessitates taking a pan-company perspective to understand the organization's competencies, identify new opportunities and leverage the advantage of corporate culture to deliver the brand promise. Brand success does not result just from focusing on customers, but rather from adopting a more balanced perspective by addressing stakeholders. In an era when it is easy to copy what a brand can deliver (functional values) it is more difficult to copy how the brand is delivered (emotional values). This session will address how by looking inside and outside an organization brands can grow and be sustained. It will open by presenting a model to strategically grow and sustain brands, "From brand vision to brand evaluation". After explaining the model, the different elements of the model will be explored to show how the model can be used to develop valuable brands.