English-for-Marketing

5 месяцев назад

This video explores the difference between brick-and-mortar stores and online businesses. The speaker uses the example of selling vacuum cleaners in India to illustrate the concept of reach, exposure, and margins. They also discuss the importance of price matching and undercutting competitors in the online market.

5 месяцев назад

This video explores the marketing strategies of upselling and cross-selling. The speaker uses examples like car dealerships and credit cards to illustrate how these techniques work. They also discuss the ethics of these strategies and the importance of employee retention.