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It’s time to stop waiting for the phone to ring. Today, Lars, Tony, and Chad discuss the mechanics of Sales Management, the importance of hiring the right "Who," and how to structure a team for proactive growth in 2026. Key Takeaways: Selling the Process: Why you must "sell" your sales team on the value of tracking and outreach before they’ll execute. The "Who" of 2025: Tony reflects on how five specific hires (the "Whos") provided the foundation for record-breaking quarters. Compensation vs. Culture: Managing the "speed bumps" of new CRM implementations and keeping the team motivated during transitions. The Proactive Farmer: Moving away from reactive service calls to a structured "farming" model within your existing customer base. Numbers Game: Understanding the 5% conversion reality of proactive outreach and building a culture that embraces that grind. Timecodes: 0:00 Intro: Moving from Vacations to Sales Strategy 10:15 The "Who Not How" Recap: Five Hires that Changed Assured Security 22:30 Speed Bumps: Managing Team Frustration during System Changes 35:45 Selling the "Why" to your Salesman: Process Adoption 52:10 Reactive vs. Proactive: The 2026 Growth Blueprint 1:08:40 Compensation and Accountability: Holding the Line