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What Is A Brand Persona? (And How To Create An Engaging One)

Learn what a brand persona is and how to create an engaging one to connect and resonate with your customers. ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ By the end of this video you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand persona for your business. First, we’ll explore how the ideas of “Standing out in the market”, “Finding your edge” and “Getting attention” all rely on having the right offer and the right message for the right person. You’ll also learn that there are important nuances to putting the right message in front of the right audience; which is down to the way you deliver that message. That’s where the brand persona comes in. Next, we’ll answer the question “what is a brand persona?” and how it’s constructed of personality traits, brand voice, language profile, attitudes, and opinions. Then we’ll explore why your brand needs a human persona, how people connect with brands on a primitive level, and what the difference is between a buyer persona vs brand persona. Finally, you’ll learn how to develop a brand persona to bring your brand to life with this 7-Step brand persona template 0:00 What Is A Brand Persona? (And How To Create An Engaging One) 1:20 What Is A Brand Persona? 1:57 Why Does Your Brand Need A Human Persona? 3:33 How Do People Connect With Brands? 4:30 Brand Persona Vs Buyer Persona 5:15 How Do You Develop A Brand Persona? 5:36 #1 Identify Your Most Influential Buyer Personas 6:05 #2 Extract The Most Influential Traits 6:27 #3 Identify The Role They Want From Your Brand 6:58 #4 Align Your Brand To An Archetype 7:40 #5 Define Brand Tone Of Voice And Language 8:23 #6 Expand Your Brand Personality 8:57 #7 Use Your Brand Persona To Guide #brandpersona #brandpersonaframework #brandstrategy ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram -   / stephenhouraghan   Facebook -   / brandmasteracademy   Linkedin -   / stephen-houraghan   Youtube -    / @brandmasteracademy   Twitter -   / brandmasteracad   ✴️✴️ JOIN THE FACEBOOK COMMUNITY   / brandmasteracademy   Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR