Media Buying Strategies for Meta Ads in 2026: Insights from Tomasz Sledz (Ep10) скачать в хорошем качестве

Media Buying Strategies for Meta Ads in 2026: Insights from Tomasz Sledz (Ep10)

In this episode of The Growth Hike podcast, host Martin Svilenov welcomes back Tomasz Sledz, a leading media buyer specialising in Meta ads. They discuss the evolving landscape of advertising on Meta, particularly focusing on the significant changes since 2024, including the introduction of the Andromeda update. Thomas emphasises the importance of creative diversity in ad campaigns, noting that brands must now produce a variety of creatives to engage audiences effectively. He shares insights on how his agency, Impact Media, has adapted to these changes by incorporating more creative strategies to enhance productivity and campaign performance. KEY TAKEAWAYS: You have to be more creative and diversify your creative funnel. If you have no creatives, you can't grow. People buy from people; human interaction is essential. Advertorials can significantly improve conversion rates. CHAPTERS: 00:00 Introduction to Thomas Sledge and Meta Ads 02:10 The Launch of Amplify House 03:55 Changes in Meta Since 2024 07:10 The Importance of Creative Diversity 09:43 The Shifting Role of Media Buyers 12:04 Zuckerberg's Vision for Automated Advertising 16:37 The Diminishing Trust in AI-Generated Content 20:51 Leveraging AI Tools in Advertising 22:13 Leveraging Tools for Campaign Management 23:00 The Importance of Post-Click Experience 24:52 Success Stories: The Power of Advertorials 28:15 Common Mistakes in Facebook Advertising 32:18 Understanding Market Saturation and Trust 33:52 Advertising on ChatGPT 35:47 Zero Advertising Growth Tactics for Agencies Previous episode with Tomasz:    • How to run Facebook ads for growth?  Insig...   Follow Tomasz on LinkedIn:   / tomaszsledz94   Amplify Haus: https://amplifyhaus.co.uk/ Need help with Meta Ads, take the offer: https://tomaszsledz.com/offer-01 #metaads #mediabuying #advertisingstrategies Follow Martin on LinkedIn:   / martinhs   Martin's website: https://www.averank.com/ And of course, like and subscribe! ✌