Profit Before Traffic: The 2026 Google Ads Reality with Ramial Aqeel скачать в хорошем качестве

Profit Before Traffic: The 2026 Google Ads Reality with Ramial Aqeel

In this episode of the Growth High podcast, Martin Svilenov interviews PPC expert Ramial Aqeel, discussing various strategies for lead generation, the importance of bid management, and the role of conversion tracking. Ramial shares insights on using broad match keywords, the shift towards intent-based marketing, and the significance of post-click experiences. He also emphasises the need for simplicity in managing smaller accounts and the importance of unit economics in e-commerce. The conversation concludes with Ramial's favourite tools and influencers in the PPC space. CHAPTERS: 00:00 Introduction 00:40 Bid management strategies for lead generation 05:01 Tracking conversions and using external tools 06:04 Broad match keywords: pros and cons 08:23 Navigating the future of keywordless targeting 10:56 Framework for growing smaller accounts 14:33 Challenges in working with smaller businesses 17:19 E-commerce strategies and unit economics 20:14 Key metrics and KPIs for success 22:35 Importance of post-click experience 25:53 Tools and tech stack for PPC 27:00 Inspiration and community in the PPC industry Follow Ramial on LinkedIn:   / ramialaqeel   Check out Ramial's website: https://ramialaqeel.com/ Follow Martin on LinkedIn:   / martinhs   Book your seat for the PPC.London conference: https://ppc.london/ TAKEAWAYS – Starting with a manual bidding strategy allows for better control. – Value bidding is effective when integrated with offline conversion tracking. – Broad match keywords can be useful but should be used cautiously. – The structure of a campaign is crucial for quality control. – Simplifying strategies is key for smaller accounts. – Post-click experience is vital for conversion success. – Trust and friction are critical elements on landing pages. – Unit economics should be the foundation of e-commerce strategies. – LTV is an important metric that enhances ROAS over time. – Continuous optimisation of the post-click experience is essential. #ppc #googleads #searchmarketing Don't forget to like and subscribe! ✌