Pricing Strategy - Cost based pricing - Customer Oriented Pricing Explained скачать в хорошем качестве

Pricing Strategy - Cost based pricing - Customer Oriented Pricing Explained

What is pricing, and how do businesses decide the right price for their products? In this video, we dive into the fundamentals of pricing strategies, exploring cost-based pricing and customer-oriented pricing (also known as value-based or demand-based pricing). Perfect for marketing students, professionals, or anyone interested in business strategy, this guide simplifies these essential concepts with relatable examples. Learn how pricing is influenced by: Cost-Based Pricing: The minimum price determined by the cost of production. A company like Coca-Cola won’t sell below their breakeven point, ensuring they don’t incur losses. Customer-Oriented Pricing: The maximum price determined by the consumer’s perceived value of the product. For example, someone walking out of a desert might value a bottle of Fanta at $10, while others might not pay more than $2. Discover the balance between cost and value that drives pricing strategies, and understand how factors like fixed costs, variable costs, and opportunity costs shape decisions. Watch this video to learn how businesses optimize pricing to align with consumer demand and profitability. #PricingStrategy #CostBasedPricing #CustomerOrientedPricing #ValueBasedPricing #MarketingConcepts #MarketingForStudents #ConsumerBehavior #BusinessStrategy #PricingModels #MarketingTips Dr. Chanchal Tamrakar The Marketing Channel https://www.youtube.com/themarketingc...