Why Brand Positioning Matters More Than Ever скачать в хорошем качестве

Why Brand Positioning Matters More Than Ever

If you want your brand to stand out this year, in a world of AI-driven copycats and technological parity, Clay Ostrom explains why it's all about positioning. Are you clear on your brand and marketing direction? We support growth-stage companies with strategic brand and marketing guidance. https://ie-brand.com/ Clay Ostrom is the founder of branding and customer research agency Map & Fire and the brand positioning strategy and analysis platform SmokeLadder. He uses a mix of research, positioning, and messaging to help founders and marketing leaders connect with more customers and grow with confidence. Clay's writing on strategy and research has been featured in Foundr Magazine and AdWeek. Timestamps: 0:23: Introduction & Catching Up 2:06: Lessons from Running a Business 8:27: Predictions for 2026 12:37: Understanding Customers First 14:32: Research Methods 22:42: Competitive Analysis 26:13: Jobs to Be Done Deep Dive 31:33: Analyzing Your Offering 37:05: From Positioning to Messaging 42:26: Mission, Vision & Purpose 46:54: Monitoring & Maintaining Positioning 50:57: Closing & Future Plans Listen to the episode: Apple Podcasts: https://bit.ly/4qiwUvG Spotify: https://bit.ly/4sHuxEj Connect with Clay Ostrom on LinkedIn:   / clayostrom   If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn:   / itireraslan