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LLMs decide based on training data frequency. Here's what that means for your SEO strategy… Are you clear on your brand and marketing direction? We support growth-stage companies with strategic brand and marketing guidance. https://ie-brand.com/ Kevin Indig, growth advisor and former Shopify SEO lead, reveals how AI is fundamentally changing search marketing. Learn why trust has become the critical ranking factor, how to optimize for LLM visibility, why Reddit and Wikipedia are winning, and the three essential SEO fundamentals every marketer must understand in the AI era. Videos to Watch Next: Client Pricing Strategy: From $0 to $600K Projects [ • Client Pricing Strategy: From $0 to $600K ... ] How to Start a Consulting Business: Alan Weiss Strategy [ • How to Start a Consulting Business: Alan W... ] LinkedIn Strategy 2025: What Businesses Need to Know [ • LinkedIn Strategy: What Businesses Need to... ] TIMESTAMPS [0:00] Introduction to Kevin Indig and coffee talk [4:00] Four eras of SEO evolution explained [8:40] How AI search behavior is actually changing [12:40] Why Reddit and big publishers are winning [15:40] LLM visibility strategies for small businesses [18:00] Reddit's antibodies against spam and marketing [22:00] Will ChatGPT and AI tools start showing ads [25:00] Website optimization must-haves for 2025 [35:00] E-commerce product page optimization secrets [42:00] Three fundamental SEO principles every marketer needs RESOURCES MENTIONED • The 15 Commitments of Conscious Leadership "Trust is an absolute core ingredient to the experience. Users select sources based on whether they trust the brand or company and then whether they think it answers their question. At the end of the day there is a lot of competition out there, so you need to find ways to stand out in a way that customers remember you positively." #SEOstrategy #AIsearch #Googlealgorithm #searchmarketing #LLMoptimization #SEOtrends #digitalmarketing #searchengineoptimization #AIeraSEO #marketingfundamentals #SEO #searchoptimization #AImarketing #googleSEO #contentmarketing