Stop Coding Focus Groups Wrong: 3 Rules Every Researcher Must Know скачать в хорошем качестве

Stop Coding Focus Groups Wrong: 3 Rules Every Researcher Must Know

Ever tried coding a focus group transcript like it was a one-on-one interview… and felt completely stuck? You’re not alone. Focus group data is messy, dynamic, and full of overlapping meaning — and treating it like interview data is one of the biggest mistakes researchers make. In this video, you’ll learn why focus groups require a fundamentally different coding mindset and discover the three game-changing factors that unlock clarity from chaos: How group dynamics create meaning Why context and timing matter more than isolated quotes How redefining your unit of meaning transforms your analysis If you work with qualitative data, this will permanently change how you read and code focus group transcripts. 🔹 Hands-On NVivo Training: https://instats.org/seminar/hands-on-... 🔹 Hands-On MAXQDA Training: https://instats.org/seminar/hands-on-...