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Connect with our experts now directly for a 1:1 call: https://bit.ly/4nTu2ne Karan and Vatsala join us to unpack a common SEO reality. Google Search Console is useful, but it is incomplete. It shows you clicks and queries, but it hides large parts of the buyer journey and it is getting harder to rely on as AI search changes how people discover brands. Most teams still treat GSC as the single source of truth. The problem is that it was never built to explain modern search behavior. Rankings can hold while traffic drops. Visibility can rise while demand does not. And the real drivers often sit outside GSC in on page engagement, intent shifts, competitive movement, and AI driven surfaces where clicks do not look the same anymore. In this session, Karan and Vatsala break down the blind spots and show how to build a stronger SEO measurement system using AI plus additional data sources. What to track beyond clicks, how to connect search with content performance and conversion signals, and how to move from reporting to decision making. We also get into what better success metrics look like now. Not more dashboards. Better signals. Signals that help you spot risk early, prioritize the right pages, and prove SEO impact in a world where traffic is no longer the only outcome. Visit our website https://ftaglobal.in Subscribe to our YouTube channel / @fta-global Follow us on LinkedIn / ftaglobal Follow us on Instagram / firetheagency Chapters and Timestamps 00:00 Intro and what this session covers 00:40 Why GSC is necessary but not enough 01:55 The biggest GSC blind spots teams ignore 03:05 Rankings up, traffic down, what is really happening 04:30 Where AI search changes the click story 05:35 The extra data sources that complete the picture 06:45 Using AI to find patterns, anomalies, and quick wins 08:05 New KPIs that connect SEO to demand 09:20 What to audit when performance drops 10:30 Key takeaways and closing