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Expert Negotiator and New York Times Bestselling Author Ron Shapiro shares his secrets on how to craft the perfect pitch, negotiate anything you want, all while building meaningful relationships. Every Conversation Counts: Ron Shapiro 00:30 - It's not the sale, it's the relationship that counts 01:10 - How to build a bond before the negotiation begins 01:58 - Getting introverts to open up and be vulnerable 03:54 - Why Cal Ripken Jr chose Ron to be his agent during his career 05:26 - The three keys to crafting the perfect pitch 08:00 - Getting to 'Yes' with aggressive negotiators 10:00 - Pivotal conversation that defined Ron's negotiating skills 12:58 - Ron's most important conversation with Mark Shapiro 16:12 - How Ron makes every conversation count About Ron Shapiro: http://www.shapironegotiations.com USA TODAY called Ron Shapiro “one of baseball’s most respected agent-attorneys,” and THE SPORTING NEWS named him one of the “100 most powerful people in sports.” His impressive list of clients includes more Hall of Famers than any other agent, including Cal Ripken, Jr., Jim Palmer, Brooks Robinson, Kirby Puckett, and Eddie Murray, and 2009 AL MVP, Joe Mauer, who have benefited from the more than one billion dollars in contracts that Mr. Shapiro has negotiated. In addition, Mr. Shapiro is the Special Advisor to the owner of the NFL Baltimore Ravens and to the General Managers of the NBA San Antonio Spurs and Oklahoma City Thunder. Mr. Shapiro’s book, THE POWER OF NICE: How To Negotiate So Everyone Wins – Especially You!, was excerpted in FORTUNE MAGAZINE and named one of the “Top Ten ‘On the Job’ Business Books of the Year” by the LIBRARY JOURNAL. About Every Conversation Counts: http://EveryConversationCounts.com If you had to describe the most important conversation of your life, what would it be? Every Conversation Counts documents memorable conversations that some of the world’s most fascinating figures have engaged in to achieve success and more importantly, their true sense of purpose. Through interviews conducted by Television Host Riaz Meghji, this website will look at how a candid conversation can reinvent yourself, your brand and your business. Twitter: / riazmeghji Facebook: / riazmeghji Instagram: / riazmeghji Website: http://EveryConversationCounts.com