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In episode 43 of the Most Awesome Founder Podcast, we introduce Julian Birkinshaw, a leading researcher in the field of entrepreneurship and a Professor of strategy and entrepreneurship at the London Business School. In this episode, Julian will discuss his research on how companies need to balance alignment and adaptability to keep up with a rapidly changing world. He will also walk us through his findings on what made big successful companies like Oracle adapt to changing market conditions and the concept of contextual ambidexterity – behaviors and practices in a business that enable organizations to adapt to changing markets but still remain aligned to their existing activities. Hope you enjoy listening to the episode as much as we did producing it.