How Your Role in Marketing Operations Will Evolve with Garrath Robinson скачать в хорошем качестве

How Your Role in Marketing Operations Will Evolve with Garrath Robinson

Text us your thoughts on the episode or the show! (https://www.buzzsprout.com/twilio/tex...) Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impactful roles at Microsoft and beyond, providing him with unique insights into efficiency and optimization. Garrath's experience with tech and operations has fueled his passion for startups and go-to-market strategies, equipping him with invaluable lessons on how to turn marketing into a strategic asset for any company. Shifting gears, we follow the entrepreneurial pathway of building successful e-commerce brands and navigating the transition from corporate America to a thriving consulting career. Garrath's reflections on the challenges and triumphs of starting multiple e-commerce ventures, including a profitable Amazon business, offer practical lessons for anyone in the business landscape. We discuss the pivotal role of marketing automation across company sizes and the often overlooked power of personal branding on platforms like LinkedIn, which can open doors to enriching connections and opportunities. In our conversation, we also tackle the necessity of adaptability and cross-functional collaboration, emphasizing the importance of financial literacy for marketing professionals. Garrath shares how understanding finance can enhance strategic decision-making, making marketers more effective in their roles. We explore the dynamic interplay between flexibility, ownership, and financial insights, drawing parallels between the tech industry and military operations. By sharing personal anecdotes, we underscore the impact of supportive leadership environments, where innovation can thrive and cross-departmental communication is key to success. Episode Brought to You By MO Pros (https://www.themopros.com/?utm_source...)   The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI Agents (http://forwrd.ai/?&utm_source=ops-cast) Explore how easy AI can be with Forwrd.ai for Marketing Ops Build AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster.  Support the show (https://www.buzzsprout.com/1763709/su...)