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Summary In this video, I share my journey through the ups and downs of cash flow management as a founder, highlighting the critical importance of maintaining consistent cash flow to avoid running out of resources. I discuss my experience building a million-dollar online education business, where despite high revenue, I faced volatility and a lack of profits, leading to the need for a new approach. I've developed a system for generating insights from real conversations with customers, which helps in making informed decisions that stabilize and grow cash flow. I encourage you to focus on gathering insights from your interactions rather than relying on guesswork and estimated hypotheses alone for strategies. My goal is to help you make safer, more effective decisions that lead to predictable cash flow growth. Chapters 00:00 Introduction to Cash Flow Issues 01:54 Normalizing Survival Mode 03:35 Common Founder Stressors 07:40 Guessing vs. Insight-Based Decisions 10:00 Gut Feelings vs. Data 11:50 Importance of Customer Insights 13:50 Using Insights for Cash Flow 15:30 Building Trust with Customers 17:50 Manual vs. Automated Processes 20:00 Staying in the Game