Strategies for Winning in the Commercial IoT Market скачать в хорошем качестве

Strategies for Winning in the Commercial IoT Market

Deutsche Telekom’s Benjamin Bastians and BCG’s Federico Fabbri say integrating solutions into customers’ products and helping them create value is a key to success in a consolidating market. Summary IoT growth is shifting from greenfield expansion to optimization, as customers face cost pressure and arrive better informed. Traditional sales-led approaches are no longer enough. Winning players rethink go-to-market models, embrace ecosystem partnerships, and ensure their full operating model—not just the pipeline—supports value delivery. Sustainable growth depends on translating capabilities into measurable business outcomes for customers. Chapters [0:00] Why IoT Growth Has Slowed [0:46] Ecosystem Competition and Cooperation [1:28] The Revenue Growth Misconception [2:07] What Separates IoT Winners [3:15] Why Operating Model Drives Growth Meet the Experts Benjamin Bastians Chief Commercial Officer IoT Deutsche Telekom LinkedIn:   / benjaminbastians   Federico Fabbri Managing Director & Senior Partner BCG Executive Bio: https://www.bcg.com/about/people/expe... LinkedIn:   / federico-fabbri-b5a17a12   Explore More on Technology, Media, and Telecommunications TMT companies don’t just look to the future—they define it. Our TMT consulting experts help unleash clients’ full potential, so they can turn possibilities into reality. And advance the world. Learn more: https://www.bcg.com/industries/techno...