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If your Shopify store feels chaotic behind the scenes… this episode is for you. In today’s conversation, I sit down with Juli — Shopify expert, backend strategist, and founder of Virtually Juli — to unpack what sustainable growth really looks like for product-based businesses. ✨ After hitting burnout in the nonprofit world, Juli rebuilt her career by helping overwhelmed founders streamline their systems, simplify operations, and reclaim their time. She’s known as the calm in the chaos — and this episode proves why. We talk about: • Why burnout happens in product-based businesses • The power of CEO Days • Systems vs. hustle culture • Managing busy seasons (especially Q4 & year-end) • Shopify optimization and backend strategy • Scaling without sacrificing your health • Hiring support at the right time • Email marketing, systems, and operational clarity If you’re building a product-based brand and want your backend to actually support your growth — not slow it down — you’ll love this conversation!! 👇 Ways to connect with Juli 👇 📲 Instagram: / virtually.juli 🔗 Website: www.virtuallyjuli.com ____________________ 🔗 Connect with Caitlin: Instagram: @meraki_media_management Facebook: / getsocialwithmeraki TikTok: @meraki_media_management Website: https://www.merakimediamanagement.com/ ____________________ #ShopifyExpert #EcommerceBusiness #ProductBasedBusiness #OnlineStoreOwner #BackendStrategy #SustainableGrowth #SmallBusinessOwner #EntrepreneurLife #ShopifyTips #BusinessSystems #EcommerceGrowth #WomenInBusiness