How To Build A Social Media Strategy | Marketing Talks With Ivan | Podcast | Episode 6 скачать в хорошем качестве

How To Build A Social Media Strategy | Marketing Talks With Ivan | Podcast | Episode 6

What happens when you walk away from law school and step into luxury marketing? In this episode of Marketing Talks with Ivan, I sit down with Rachele Conti, Social Media & Digital Influence at a Luxury brand, to unpack how a single career pivot took her from Milan law lectures to working on global luxury campaigns across Paris, London, and Madrid. 💡 What you’ll learn: 1️⃣ How switching careers opened the door to social media and digital influence 2️⃣ What luxury brands really look for in a social media strategy 3️⃣ How influencer marketing works differently in high-end fashion 4️⃣ Building a 360° strategy across content, CRM, and social 5️⃣ How to break into luxury marketing without a “traditional” background [00:00:00] – Introduction to Guest Rachele and her career background [00:01:24] – Transitioning from Law School to Business and Marketing [00:06:25] – The impact of the pandemic and the rise of TikTok [00:12:47] – Working in a marketing agency vs. corporate environments [00:14:58] – Moving professionally between Milan, Madrid, London, and Paris [00:19:11] – Crafting TikTok strategies for global brands [00:20:16] – How to build a social media strategy from scratch [00:23:06] – Digital Influence: Selecting the right creators for luxury brands [00:24:08] – Ensuring authenticity in brand collaborations [00:25:46] – Career advice for aspiring marketers [00:26:51] – How to stand out in the fashion and luxury industry [00:27:55] – Goals for 2026 and taking control of your career 👉 Key takeaway: You don’t need to start in marketing to master it. You need perspective, strategy, and the courage to change direction. 🔔 Subscribe for real marketing careers, luxury insights, and strategy conversations you don’t hear anywhere else. #LuxuryMarketing #SocialMediaStrategy #DigitalMarketing #InfluencerMarketing #FashionMarketing #LuxuryBrands #WomenInMarketing #BrandStrategy #MarketingCareers #ContentStrategy #PersonalBranding #Podcast #Marketing #DigitalMarketing [Podcast, marketing, luxury marketing, social media, brand, influencer marketing, fashion marketing, digital influence, marketing career, global marketing careers, social media in fashion, digital marketing]