How to Become a Luxury Real Estate Agent | Over $200 Million in Sales | Ep 173 скачать в хорошем качестве

How to Become a Luxury Real Estate Agent | Over $200 Million in Sales | Ep 173

This week’s interview is with Rod Watson, a real estate agent who boasts over $200 million in sales volume throughout his career. A late-night infomercial ignited Rod’s interest in real estate over two decades ago. Not long after getting his license, he navigated the tumultuous 2008 financial crisis. From there he eventually built his company, LA VIP Agent, that has set him apart in the real estate space. Rod shares how his experience selling luxury cars laid the foundation for building relationships with clients, starting over in the Southern California real estate market, and his journey to becoming a real estate advisor for athletes and entertainers. Highlights 1) It’s always worth it to do what’s best for a client—to be their trusted resource or authority—and nurture the relationship rather than to chase a quick dollar. If you operate solely to get the sale, your business will be short-lived. 2) Sales is all about asking the right questions in order to get clear on your customer’s needs and expectations, and in turn be able to advise them through the process of getting what they desire. You can never persuade someone to do something they’re not ready to do. 3) Getting the Black dollar to circulate more widely in the real estate market can only happen if we get intentional about working with our own. Representation starts when you seek out professionals that look like you in the space. How to find him Website - www.lavipagent.com Instagram - @rodwatson23 Read my Black Enterprise Article here https://www.blackenterprise.com/found... Shop our merch- https://blackrealestatedialogue.com/c... Access all of our resources on our website- https://www.blackrealestatedialogue.c... Timestamps 0:34 - How a late-night infomercial piqued Rod’s interest in real estate 3:59 - Navigating the 2008 financial crisis as a real estate professional 5:57 - The value of relationships 7:22 - Closing your first deal 10:36 - How to develop thick skin in the real estate space 12:43 - Being an advisor, not just an agent 13:51 - From Texas to California 16:06 - Rod walks us through his first deal and how to overcome the fear of cold-calling 19:54 - What sales is all about 21:31 - Working with celebrity clients 25:16 - Defining “short sale” 27:01 - Average-priced homes versus luxury homes 29:51 - Taking on a professional athlete as a client 32:25 - Why the right financial, real estate, and equity advisors are worth the investment 38:45 - Why only 6% of real estate brokers are Black 40:53 - Knowing when to walk away from a private brokerage 47:09 - Starting a own brokerage that values diversity 51:40 - Learning from failure 53:59 - Circulating the Black dollar in the real estate market 58:01 - Finding value in others that look like you #losangeles #luxuryrealestate #realestatenews #blackbusiness #sandiego #sandiegorealtors #sandiegorealestate #losangelesrealestateagent #losangelesrealestate