Say "Yes" and Figure It Out Later - Michelle's Story скачать в хорошем качестве

Say "Yes" and Figure It Out Later - Michelle's Story

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client. That's what CCA student and agency owner Michelle realized. And it unlocked a world of opportunity for her. We love Michelle's motto—"say yes and figure it out later." You say "yes" not because you know everything. You say "yes" because you know you have a strong foundation and trust yourself to figure out the remaining 5-10% to get the project done. As copywriters, we never stop learning.   New social platforms, new clients, new audiences: change is the one constant in our careers. But if we adopt Michelle's mentality, then instead of fearing "new" we can see it for all the opportunities that it presents. Hear her explain this philosophy and the rest of her journey that led her to running her marketing agency! ----------------------- Get Free Copywriting Training https://www.filthyrichwriter.com/free... --------------- FOLLOW US FOR MORE FREE RESOURCES Instagram:   / filthyrichwriter   Facebook:   / filthyrichwriter   LinkedIn:   / filthy-rich-writer   -------------- Mentioned in the Episode Copywriting Resources to Add to Your Tool Box https://filthyrichwriter.com/10-resou... Amp Up Your Copywriting Productivity with Ultra Scheduling https://filthyrichwriter.com/why-you-... Use an Entrepreneur Mindset to Grow Your Copywriting Income https://filthyrichwriter.com/the-subt... How to Set Up Your Schedule When Working from Home https://filthyrichwriter.com/how-to-s... -------------- Chapters: 01:00 Michelle’s background in journalism and marketing 02:14 Transitioning from full-time work to copywriting 03:50 Gaining confidence through the CCA foundations 04:30 Building a portfolio with spec pieces 05:14 Landing the first consistent copywriting client 06:18 Scaling from freelancer to agency owner 09:05 Overcoming the fear of new projects 10:48 Professional advice: Trust your foundational skills 12:20 Balancing agency growth and client work 14:05 Financial goals and career flexibility 15:45 Advice for beginners: Just get started 18:28 Overcoming early agency growth hurdles 22:26 Typical day for a working mom 26:49 Recognizing when your creative focus wanes 28:47 Scaling through high-revenue retainer clients 31:27 Delegating tasks to focus on expertise 32:51 Contact Michelle 35:20 Wrap Up