Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story скачать в хорошем качестве

Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story

Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW!  This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way. And Ceci's story is incredibly inspiring, too. As a Latina copywriter, Ceci notices when copy has been intentionally written for a Spanish-speaking audience ... and when it's been haphazardly translated into English.   And that difference is huge.   When you take the time to authentically connect with your audience, they're more likely to take the action you want them to take.   When you don't take the time to connect with your audience?   At best, they'll ignore the message. At worst? They'll think negatively of the brand. Listen now for pro tips on building deeper connections. ----------------------- Get Free Copywriting Training https://www.filthyrichwriter.com/free... --------------- FOLLOW US FOR MORE FREE RESOURCES Instagram:   / filthyrichwriter   Facebook:   / filthyrichwriter   LinkedIn:   / filthy-rich-writer   -------------- Mentioned in the Episode Cici’s LinkedIn Profile   / maria-cecilia-alvarez-340710136   Cici’s Portfolio Site https://www.hispanicopywriter.com/ Top Tips for Wildly Effective Pitching https://filthyrichwriter.com/top-tips... Fight These 10 Fears with a Systematic Process https://filthyrichwriter.com/fight-th... Related Links Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s Story https://filthyrichwriter.com/empoweri... How Do You Write for Translations? https://filthyrichwriter.com/copywrit... --------------- Chapters: 00:00 Meet bilingual copywriter Cici Alvarez 00:50 From Venezuela to Colorado: Cici’s story 02:10 Transitioning from teaching to creative writing 03:04 Discovering the Comprehensive Copywriting Academy 04:28 Realizing writing can be a career 06:12 Sending the first invoice and getting paid 06:51 Cici’s system for finishing the course 08:32 Landing transcreation clients in LA and Phoenix 09:54 Translation vs. culturally nuanced transcreation 11:39 Comparing English and Spanish messaging strategies 14:11 Caring for and including your audience 16:54 Overcoming immigrant and language-based fears 19:21 Handling imposter syndrome and loud doubts 23:19 Pitching strategies for introverted copywriters 26:53 Life update: Freedom from the 9-to-5 29:40 Advice for beginning copywriters: Start now 32:06 The power of expert feedback 33:42 How to contact and hire Cici 34:12 Wrap Up