Rich Moniz: Eye Tracking скачать в хорошем качестве

Rich Moniz: Eye Tracking

Richard “Rich” Moniz is the Founder of Rich Insights Research, a firm that helps CPG brands scientifically optimize their packaging by studying real shopper behavior through advanced eye-tracking technology. With a track record of working with industry giants like Kraft, Mondelez, and Hershey’s, Rich has helped both global CPG leaders and emerging brands create packaging that truly stands out and converts at retail. His work bridges behavioral science and practical insight to help brands make clearer, more confident decisions. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [3:20] Rich Moniz talks about why failed package designs become stepping stones to success • [12:53] The pitfalls of bias and instinct over data in packaging • [17:18] The two-part formula for packaging that sells itself • [20:26] Risks brands take when skipping testing before major retail launches • [24:54] Why emerging brands often overlook crucial shopper testing • [27:55] How collaboration with designers and data creates winning packaging • [36:53] Applying eye-tracking to ads, video, websites, and social media creative In this episode… Packaging has just seconds to earn a shopper’s attention, and most brands never really know if they’re winning that moment. So what actually makes someone stop, look, and choose one product over dozens of others on a crowded shelf? According to Richard “Rich” Moniz, a longtime packaging and shopper behavior researcher, the answer starts with understanding what people notice before they even realize they’re noticing it. He explains that eye tracking reveals the subconscious path a shopper’s eyes take, showing where attention is directed, where it lingers, and where it completely drops off. When brands design with that reality in mind, packaging stops being decoration and starts acting like a silent salesperson that works around the clock. On this episode of the Firebelly Social Show, Duncan Alney talks with Richard “Rich” Moniz, Founder of Rich Insights Research, about eye tracking and shopper behavior. They break down how eye tracking works in real shopping scenarios, why minimalism often outperforms cluttered designs, and how brands can stand out and be understood in seconds. Rich also shares why testing packaging before launch can save brands from costly retail mistakes. Sponsor for this episode... This episode is brought to you by Firebelly. At Firebelly, we make brands more likable and profitable through social media marketing. Firebelly is an award-winning Social Media Marketing firm that increases brand likability through social media marketing. They provide organic and paid social strategies along with influencer marketing to help you get ROI fast. They were ranked 3rd globally by Clutch, a research firm that identifies top services companies. Their insights about social media management and building a community of organic customers have allowed them to distinguish marketing trends and how to take advantage of them. Firebelly has helped clients like Netflix, Qdoba, Fiji Water, and many others transform their social media marketing strategies. If you want to establish your brand, expand your reach, and get ROI today, let’s talk. Go to https://www.firebellymarketing.com and contact us or email us at hello@firebellymarketing.com or call 317.557.4460 to learn more.