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Dinos Stamoulis is the Co-founder and Chief of Awesomeness at Paleonola, a company dedicated to crafting delicious grain-free products made from real food ingredients. Under Dinos’ leadership, Paleonola has grown from a local Rhode Island farmers market favorite into a nationwide brand and pioneer in the grain-free movement, maintaining its original values for over 14 years. He is passionate about helping consumers rediscover the power of real food and often shares insights on entrepreneurship and marketing with other founders in the food space. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [3:30] Dinos Stamoulis explains why educating consumers was key to early brand success • [4:45] The power of staying true to brand values • [11:58] Insider tips for resisting trendy distractions and staying focused • [19:35] The hats, haircuts, tattoos framework for smarter decisions • [23:53] Why 80% of founder work is the hard, unglamorous stuff • [28:51] The life-changing impact of eating real food consistently In this episode… Food trends come and go, but every now and then, a conversation cuts through the noise and gets back to what actually matters. When labels get louder and ingredients get stranger, how do you decide what “real food” really means and who’s willing to stand by it? For Dinos Stamoulis, the answer is simple: real food should stay real. Drawing from his experience as an early pioneer in grain-free eating, Dinos explains that you don’t need labs, shortcuts, or trend chasing to make something great. He points to the discipline of saying no — no to diluted ingredients, no to fast growth at the expense of integrity — as the reason trust compounds over time. That mindset doesn’t just shape products; it builds brands people believe in. On this episode of the Firebelly Social Show, Duncan Alney is joined by Dinos Stamoulis, Co-founder and Chief of Awesomeness at Paleonola, to discuss building a grain-free brand rooted in real ingredients and real values. They unpack what it’s like to launch before a trend exists, why educating consumers matters as much as selling, and how staying focused protects a brand’s soul. Dinos also gives advice on avoiding trend chasing and making long-term decisions that actually last. Sponsor for this episode... This episode is brought to you by Firebelly. At Firebelly, we make brands more likable and profitable through social media marketing. Firebelly is an award-winning Social Media Marketing firm that increases brand likability through social media marketing. They provide organic and paid social strategies along with influencer marketing to help you get ROI fast. They were ranked 3rd globally by Clutch, a research firm that identifies top services companies. Their insights about social media management and building a community of organic customers have allowed them to distinguish marketing trends and how to take advantage of them. Firebelly has helped clients like Netflix, Qdoba, Fiji Water, and many others transform their social media marketing strategies. If you want to establish your brand, expand your reach, and get ROI today, let’s talk. Go to https://www.firebellymarketing.com and contact us or email us at hello@firebellymarketing.com or call 317.557.4460 to learn more.