How to Rebrand with Purpose - Jim Heininger скачать в хорошем качестве

How to Rebrand with Purpose - Jim Heininger

What happens when your brand no longer fits your business? Rebranding isn’t just a logo refresh—it’s a business decision. In this episode of The Business Ownership Podcast I interviewed Jim Heininger. Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It's a jetpack to your success. Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement, and internal marketing, customer experience design and marketing/public relations. Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. In the last two years, he has led rebranding efforts for Bravanti (formally BPI group), 1Concier (formally T-Y Group, Riegel Linen, Harbor Linen), BlueCross Blue Shield, and ReUp. He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding. Is your brand working as hard as you are? Check this out! Show Links: Rebranding Experts Website: https://www.rebrandingexperts.com/ Jim Heininger on LinekdIn:   / jimheininger   Book a call with Michelle: https://go.appointmentcore.com/book/I... Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling:   / businessownershipsecretstoscaling   Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/