Apptica Academy Part 2: Development of High-Performing Creatives скачать в хорошем качестве

Apptica Academy Part 2: Development of High-Performing Creatives

Dive into the fundamentals of developing an effective creative strategy, along with practical techniques for researching, ideating, and iterating mobile ads with Chris Szymanski, Creative Director at AppAgent. The second part of the course is dedicated to the development of high-performing creatives: 💡Data insights to consider 💡Things you should include in your creative strategy 💡Creative directions 💡What makes a great creative Timeline: 00:06 Introduction 00:24 Key data insights to consider 01:45 What to do with these data 01:51 Creatives deconstruction table 02:07 Two main components of your creative strategy 02:12 Creative ideation mix concept 02:28 Pyramid of different strategies for creatives development 02:39 Why to include an experimental part into creatives development 03:34 Creative directions 03:40 Three different themes or creative angles 04:14 Ideation part of video creatives 04:22 Parts of a video creative 05:03 Always remember what is the intention of the ad 05:14 What makes a great creative 06:27 Wrapping up