Max Barer - Transforming Creative Intuition Into Growth Insights / Mobile Ad Eaters Retreat 2025 скачать в хорошем качестве

Max Barer - Transforming Creative Intuition Into Growth Insights / Mobile Ad Eaters Retreat 2025

Thanks for checking out this talk from the inaugural Mobile Ad Eaters Retreat, 2025 edition, partnered by AppsFlyer, MAF, GameAnalytics, Focal and Seepia Games! This is the first creative-focused event in the mobile industry where mobile gaming leaders gather to talk about creative performance, ad concept iteration, data-driven creativity, the role of AI in ad production, storytelling in performance marketing, and case studies from top gaming companies. Why? Because everyone knows creative communication is the main way to drive mobile growth, but there’s a serious lack of deep, actionable knowledge out there. We’re changing that by focusing purely on creative performance! --------------------------------------------------------------------------------------------- About This Session How do you move from creative intuition to data-driven decisions when managing ads at scale? Max Barer (Head of Creative Optimization Platform at AppsFlyer) shares insights gained from analyzing millions of ads, demonstrating how advanced tools can streamline creative workflows and improve campaign effectiveness. His session features a live, practical demonstration of these capabilities in action. You’ll leave with a clear framework for data-driven creative management and see firsthand the tools that can help you uncover hidden growth opportunities in your own campaigns. --------------------------------------------------------------------------------------------- Time-Stamped Highlights [0:49] The New Targeting: Max argues that Creative is the new targeting in the mobile marketing landscape. [1:13] Creative is King: Data confirming that creative is the leading, critical driver (by 49%) for campaign success. [1:35] 2024 Production Shift: A visual analysis showing how the industry is doubling down on creative production, with big spenders showing the most dramatic increase in asset volume. [3:38] Creative Data is Key: The core concept: Creative Data is the key to powering both your intuition and your strategy. [4:01] Key Creative Findings: Diving into data-backed creative insights for 2025 across different game genres. [4:50] Creative Winners in Gaming: Insights showing that 2% of all creatives drive ~50% of the spend, and how the gaming category is still in a strong growth phase. [5:36] Top-Tier vs. Mid-Tier: Data highlighting how top-tier apps produce nearly 3x more creative variations than mid-tier spenders. [7:26] Hypercasual UGC Strategy: The winning UGC creative strategy is overwhelmingly focused on Testimonials. [8:54] Casual Insights: Top-performing creatives in Casual often "fly under the radar" and are motivated by Story; Pure Failure creatives are surprisingly underutilized. [9:45] Mid-Core Hook Distinction: A look at the key difference between hooks that bring users in (high IPM) versus those that keep them around (high Retention). [11:57] Creative in 2026: A look ahead at the suggested optimal creative workflow: Manage, Measure, Analyze, Optimize. [12:27] Live Demo: A practical tour and demonstration of the Creative Optimization tool in action. [15:19] Free Creative Report: Scan the QR code to get access to the full AppsFlyer 2025 Creative Report. ------------------------------------------------------------------------ Ready for the Next Retreat? Join the creative leaders of mobile gaming! The next Mobile Ad Eaters Retreat is happening on April 23-24, 2026 in Prague. Secure your spot and get full event details at the official website: mobileadeaters.com. #MobileAdEaters #MobileGrowth #MobileGaming #CreativeStrategy