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Are you chasing the dream of going viral? 🚀 You’re not alone - but here’s the hard truth: viral success can destroy your brand faster than it builds it. In this video, I break down WHY the obsession with virality is a trap for creators and entrepreneurs, and how to build long-term, sustainable growth instead. You’ll learn: ✅ Why viral fame leads to audience poisoning and burnout ✅ The three biggest dangers of chasing trends ✅ How to build a powerful evergreen content library that actually converts ✅ What real, predictable growth looks like in 2025 If you’re ready to stop gambling with your brand and start building something that lasts - this one’s for you. Timestamps 0:00 - Intro 1:50 - The Problem - The High-Stakes Gamble 3:46 - The Agitation - Three Ways Chasing Virality Kills Your Brand 8:11 - The Solution - The Sustainable Growth Framework 14:21 - Summary Sabrina's Socials 👩🏽💻 LinkedIn: / sabrinachevannes 📸 Instagram: / sabzyc 🐦 X: https://x.com/sabzyc 🎵 TikTok: / sabrinachevannes Sabrina's Podcasts 🎥 No Bullsh*t Talks: / @nobullshittalks 🎧 Sniffing Out the Bullsh*t: https://podcasts.apple.com › podcast › sniffing-out-the-b... Who is Sabrina? Sabrina is a serial entrepreneur who has been running her own businesses since 2008. She's an International Chess Master and an international poker player, using these strategy skills throughout her business. She runs her own entrepreneur members club in London called N0BS, which stands for No Bullsh*t! The club also has an in-house creative agency, which works with clients such as NATO and Sony, as well as SMEs. Sabrina lectures at universities, teaching digital marketing and strategy components on MBA courses. She's also the curator of TEDxShoreditch.