How to Sell Legal Services with Steve Fretzin | Lawyer Sales Strategy скачать в хорошем качестве

How to Sell Legal Services with Steve Fretzin | Lawyer Sales Strategy

In this week’s episode of the Garlic Marketing Show, Ian sits down with Steve Fretzin, the president of Fretzin, Inc. Together, they discuss how lawyers can close bigger clients without being salesy. After going through college, Steve worked a number of sales jobs and moved his way up to franchise sales. Eventually, he got into the business of selling businesses and helping people grow their businesses. After hiring a coach himself, Steve learned a lot and became a sales coach himself years later. By developing a process, he’s ensured he has all of the tools to guarantee his clients’ success and grow their business. In this episode, Steve and Ian discuss how professionals, such as lawyers, can improve their processes. Steve also explains his format for high-level meetings and the agenda he established that makes time effective for both parties. ----------------------------------------------------------- Chapters ----------------------------------------------------------- 0:00 Ian introduces guest Steve Fretzin 1:20 How Steve got into coaching 3:50 Steve's coaching results 5:10 Why attorneys should do sales 8:05 The biggest problem with salespeople 10:05 How to sell without being salesy 12:25 How to improve your process 15:00 Steve's books 17:20 Techniques to transform the sales process 19:30 How to network and schedule meetings virtually 21:00 How to format high-level meetings 23:35 How to close better on Zoom 32:30 Steve's process and results 37:40 Connect with Steve