“Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior”, Sandra Matz скачать в хорошем качестве

“Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior”, Sandra Matz

PLAMADISO Talk by Sandra Matz (Columbia Business School) – 27 March 2025 || Organized by the Research Group “Digital Economy, Internet Ecosystem & Internet Policy” @Weizenbaum Institute for the Networked Society Title: “#Mindmasters: The #Data-Driven Science of Predicting and Changing Human Behavior” Abstract Individuals make about 35,000 decisions every day - decisions as mundane as choosing today’s socks or breakfast cereal, or as consequential as deciding which career to pursue or whom to marry.   Even though we all love the idea of owning our decisions, few of the choices we make are made entirely independently and as algorithms become increasingly adept at accessing and manipulating our attention, they also become more and more powerful at taking control – enticing us to buy a certain product or vote for a certain political candidate.   In her new book Mindmasters, Sandra Matz offers a fascinating insider perspective on the art and data-driven science of psychological targeting. On March 27th she joined us to discuss how Big Data offers insights into the most intimate aspects of our psyche, and how these insights empower external influence over the choices we make. Check out Sandra’s book here: https://hbsp.harvard.edu/product/1069... Short Bio Sandra Matz is the David W. Zalaznick Professor of Business at Columbia Business School and the author of Mindmasters.   As a computational social scientist with a background in psychology and computer science, Dr. Matz studies human behavior by uncovering the hidden relationships between our digital footprints and our inner mental lives. Her goal is to make data relatable and help individuals, businesses and policy makers use data in more effective and ethical ways.   Over the last ten years Dr. Matz has published more than fifty academic papers in the world’s leading peer-reviewed journals, and her work has frequently been covered by many major news outlets, including the Economist, the New York Times, the Wall Street Journal, Forbes, and Business Insider. In addition, she has shared her findings with business leaders, policymakers, and the broader public through op-eds, keynote speeches, podcasts, TV appearances, and consulting work.   Dr. Matz has won numerous awards for her research and teaching, including the SAGE Early Career Trajectory Award for social and personality psychologists; Poets and Quants’ Best 40-Under-40 MBA professors; Capital Magazine’s Young Elite Top 40 Under 40; World Frontiers Forum Young Pioneers; Pacific Standard Magazine’s Top 30 Thinkers Under 30; and DataIQ’s 100 Most Influential People in Data. More info about Sandra Matz: Google Scholar: https://scholar.google.com/citations?... Website: https://sandramatz.com Stay tuned for future events: https://plamadiso.weizenbaum-institut.de Follow us on X: https://x.com/JWI_Digi_Econ Follow us on LinkedIn:   / plamadiso   Find all PLAMADISO Talks in our playlist:    • Plamadiso Talks   The Weizenbaum Institute for the Networked Society: https://weizenbaum-institut.de/