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#TimTalk

Diego is an MBA Alumnus at Warwick Business School   / diegoramirezfigueroa   In this episode of the podcast, we unpack The Sales Methodology Gap, the hidden disconnect between the sales approaches leaders invest in and what actually gets used in the field Despite heavy investment in consultative and value-based selling, adoption across knowledge-intensive business services remains inconsistent. With AI now reshaping how sales work gets done, understanding why organisations choose certain methodologies, and why they struggle to embed them, has never been more important Drawing on in-depth interviews with 14 senior executives from UK SMEs through to Big Four and MBB firms, this conversation exposes a persistent source of friction: widespread confusion between sales approaches and sales methodologies] That confusion, it turns out, is one of the biggest barriers to effective implementation. If you’re a sales leader questioning why your methodology isn’t delivering the impact you expected, or wondering how AI changes the rules, this episode offers clarity, challenge, and practical insight For more information on myself Timothy Hughes (Tim Hughes), social selling, digital selling, Revenue Operations RevOps or my company, DLA Ignite then follow these links Company Website: DLAIgnite.com Linkedin:   / timothyhughessocialselling   X (Twitter):   / timothy_hughes   YouTube:    / timothyhughes1   Meta (Facebook):   / timhughessocialselling   Instagram:   / tim_hughes1   Clubhouse: @timothy_hughes Tik Tok:   / timothy_hughes