VW5: Navigating the New Information Disorder скачать в хорошем качестве

VW5: Navigating the New Information Disorder

This webinar was a part of CUGH's 2025 Virtual Global Health Week. Summary: We are no longer managing communications within a fast news cycle. We are operating inside a New Information Disorder, where truth, trust, and technology are in constant collision. Nowhere is this more visible than in academic and scientific communications. When research complexity meets social media speed, mis- and disinformation (MDI) can spread faster than peer review, eroding public confidence in scholarship and institutional credibility. What matters most is not just accuracy but trustworthiness—the transparency, empathy, and consistency that define how institutions communicate under pressure. Attendees will be introduced to media forensics, an emerging communications discipline that helps global health organizations - from research institutions to pharmaceutical companies - identify, analyze, and mitigate risks in real time. By understanding how narratives are engineered, how algorithms reward emotion, and how trust is built or broken, communicators and global health practitioners can better protect institutional integrity and public understanding in an age of information chaos Speakers: David Krejci, FINN Partners Marina Stenos, FINN Partners Scott Ratzan, Institute for the Advancement of Health & Well-being, LLC Richard Hatzfeld, FINN Partners Jennifer Robinson, FINN Partners Ken Sain, FINN Partners