S4: Ep. 11 From Personal Trainer to Top Multifamily Broker: Reid Bennett's Story and Insights скачать в хорошем качестве

S4: Ep. 11 From Personal Trainer to Top Multifamily Broker: Reid Bennett's Story and Insights

In this episode of Beyond The Deal, hosts Lacey Labs and Laura Martin talk with Reid Bennett, National Council Chair for Multifamily at SVN International and a top multifamily broker in Chicago. Reid shares how he went from running a personal training studio to building a national commercial real estate career. He breaks down the lessons that shaped his success—from collaboration across brokerage networks to the power of consistent content, relationship building, and simply answering the phone. We also discuss the trends driving the multifamily market today, why housing supply continues to impact rents and demand, and Reid’s advice for brokers and investors entering the commercial real estate industry. If you’re interested in multifamily investing, brokerage, entrepreneurship, or commercial real estate careers, this conversation is packed with practical insights and real stories from the field. Subscribe to Beyond The Deal for more conversations with leaders in business and commercial real estate. 00:00 Intro – Welcome to Beyond The Deal 00:39 Meet Reid Bennett – National Multifamily Leader at SVN 01:27 How Reid Accidentally Got Into Commercial Real Estate 03:20 The Moment That Made Him Become a Broker 04:34 Starting in Multifamily Brokerage in the Early 2000s 06:11 The Deal That Led Him to Join SVN 09:18 Discovering the Power of Brokerage Collaboration 11:36 How National Broker Networks Create Deal Flow 16:38 The Conference That Changed His Business 18:00 The “Multifamily Minute” Content Strategy on LinkedIn 23:02 How Brokers Should Actually Prospect Today 24:51 Why Most LinkedIn Posts Fail (And What Works Instead) 32:26 Why Multifamily Is Still One of the Strongest Asset Classes 39:25 Improving Apartment Communities & Coaching Brokers 43:14 Leadership and Collaboration in Brokerage 46:20 The $75M Deal That Happened Because He Answered the Phone 49:13 Why Most Brokers Quit Right Before Their First Big Deal 53:07 Reid’s Advice for Young Brokers Entering CRE 55:01 Two Things He’d Do If Starting Over Today 57:16 Closing Thoughts Connect with Reid Bennett: https://www.linkedin.com/in/reidbennettccim/ Connect with Laura Martin: https://www.linkedin.com/in/lauramartinsvn... Connect with Lacey Labs: https://www.linkedin.com/in/laceylabs/ Learn more about SVN Latus: www.svnlatus.com